In short, you get what you pay for. Often, the lifts sold over the internet are used. After the down turn in the housing market, people began taking lifts from foreclosed properties. Sometimes they are not advertised as used. You can clean up aluminum nicely and easily with an acid wash. Be careful that you understand what you are buying and that the motors and gear boxes are in good working order. In order to undercut the market, some competitors are having their lifts manufactured in third world countries and shipped into the United States for distribution. Our lifts are built to order and manufactured in Fort Myers, FL, United States of America. We are proud that our lifts our made in America, and we are committed to keeping high quality jobs in this country. Many smaller lift manufacturers are little more than garage shops, which may or may not be there when you need parts or service. The other guys will talk about their years of experience in the industry. Imm Quality has been in business since 1982, we are here to stay, and in fact, some of our competitors once worked for us. However, there is a big difference between us. Imm Quality Boat Lifts is the industry’s innovator and our engineers, machinists and fabricators are masters of their trade. Our state-of-the- art 30,000 square foot factory and 12,000 square foot test facility produce and test lifts with features and technology unavailable anywhere else. All Imm Quality Lifts are designed in-house by our IQ engineers and certified by an independent professional engineering firm to exceed industry requirements. We carry product liability insurance that protects your investment. We are the industries only U.L. approved manufacturer. We have the people, knowledge, and commitment to meet your needs, now and into the future.